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Employment, Housing Market Point to Solid Santa Barbara County Economy

Rental market remains very tight, according to report by UCSB Economic Forecast ProjectBy Noozhawk, Tom Bolton

Santa Barbara County’s economy is doing fairly well in 2016. Employment is strong, the housing market has stabilized and wages are up.

That was the assessment offered Thursday during the annual Economic Summit presented by the UCSB Economic Forecast Project.

Several hundred people turned out at the Granada Theatre in downtown Santa Barbara for the morning-long program, which focused primarily on national and macro-economic trends.

Of note was an increase in overall employment in the county in 2015 of 5,558 jobs, a gain of 2.8 percent and the largest rise since 2012.

The county’s unemployment rate declined to 5.1 percent, and statistical forecasts suggest it will drop further — to 4.9 percent by the end of the year.

The city of Goleta had the county’s lowest unemployment rate at 2.9 percent, while Lompoc had the highest, at 6.6 percent.

Other unemployment rates included Buellton, 3.2 percent; Santa Barbara, 4.0 percent; Carpinteria, 4.4 percent; Guadalupe, 4.8 percent; Santa Maria, 6.1 percent; and Solvang, 6.2 percent.

On the real estate front, the median home price for the county increased 17.5 percent from the previous year, to $676,494.

That growth rate was considerably larger than for the state (5.7 percent).

As prices rose, affordability fell in the county.

Only 23 percent of Santa Barbara County residents were able to afford the median-priced house, compared with 30 percent of residents statewide, and 58 percent nationally.

The surge in the housing market has made an already-tight rental-housing market that much more difficult, what the report’s authors called “not for the faint of heart.”

A vacancy rate of less than 1 percent contributed to an 8.7-percent spike in rents in 2015.

The report’s authors gave this assessment:

“As the prospect of owning a home becomes a fantasy, many local residents will remain renters indefinitely…Additional demand for high-quality rental housing is being generated by empty-nest Baby Boomers seek to simplify their lives by trading in the family home for a luxury apartment in a fun urban setting.”

Peter Rupert, executive director of the Forecast Project, discussed the ramifications of what he called income “unequality,” as opposed to inequality.

The county’s per-capita income gained 1.3 percent to $45,795 in 2014, the latest year for which figures are available.

The gains, he pointed out, were experienced more strongly by higher earners than those at the lower end of the economic scale.

Perhaps not surprisingly, northern Santa Barbara County has more people in the lower-income brackets, while the South Coast has more in the upper brackets.

This is due, in part, to the fact that the North County has vastly more agricultural workers, while the South Coast leads in governmental, professional and business services employees.

Thursday’s keynote speaker was James Bullard, president of the Federal Reserve Bank of St. Louis, who discussed U.S. monetary policy.

“U.S. labor markets are at or possibly well beyond reasonable conceptions of full employment,” he said.

He also noted that interest rates have remained low for the last several years, and global concerns — including the strong U.S. dollar — seem to be waning.

Inflation rates have remained below the target set by the Fed, he said, adding that “a gradual pace of rate increases over the next several years” is likely.

Read the full article at Noozhawk by Tom Bolton.

Good Reasons to Affiliate with Our Brokerage

Locally known, nationally recognized, globally respected. With California home prices remaining strong, and our state the No. 1 market of interest for residents of China seeking a home overseas, this is a great time for experienced and aspiring agents to affiliate with Berkshire Hathaway HomeServices California Properties.

By joining Berkshire Hathaway HomeServices California Properties, you not only have access to our world-class programs, support, and real estate services, but you also have the backing of the locally known, nationally recognized, and globally respected Berkshire Hathaway HomeServices name.

Our brokerage offers many reasons to join branches throughout Southern California. We’ve rounded up several of them here. If you’re interested, contact any of our office managers, or call 858.995.7575. We’re looking forward to meeting you.

A leading company

Berkshire Hathaway HomeServices California Properties is one of the top five brokerages among all Berkshire Hathaway HomeServices brokerages nationwide.

Results-oriented

Nearly $12.5 billion in sales volume last year with more than 14,000 transactions.

Always growing

We proudly support nearly 3,000 sales associates in more than 60 offices spanning the Central Coast to San Diego.

We select smart, experienced people

We offer in-depth training and access to the latest technologies and information to help you succeed. We promote a highly trained, technologically sophisticated and diverse sales force.

Commitment to integrity

We recruit associates and management talent committed to performance with integrity.

Networking abroad

We maintain relationships with an elite collection of international real estate networks, including:

  • Proxio–An association that empowers you to easily market your listings worldwide, in 19 languages and 30 currencies, while connecting you with over 500,000 agents in more than 100 countries at no cost.
  • Who’s Who in Luxury Real Estate–An exclusive network of brokers who list and sell in the top 10.
  • Juwai.com–the No.1 Chinese international property portal, with over 2.6 million Chinese visits each month.

Mobile app

It’s easy for clients to search for properties and quickly connect with you through a personally branded mobile app.

Social presence

Find us on relevant social platforms like Facebook, Instagram, and Twitter where we share real estate content, company news, and even your listings.

E-newsletter

You and your clients will receive industry news, hot new listings, and more when you sign up for our biweekly newsletter.

Free downloads

Our exclusive agent portal provides you with customizable farming fliers, property fliers, open-house materials, and more for on-demand printing.

Photography and video

Professional production services are offered to our agents at special rates.

Print marketing

Discounted programs that provide the ultimate print exposure for you and your listings.

Exquisite presentation

A variety of exquisite presentation materials, recently redesigned and polished, are available to help you impress the most discerning clients.

Click here to read more about Berkshire Hathaway HomeServices.

Just Listed! 125 & 129 W Pedregosa, Santa Barbara CA

New on the market! Fantastic opportunity to own 2 Craftsman homes on 1 lot just a few blocks to State Street! Built in 1915, each home has 1 bedroom & 1 bathroom, but are functional as 2 bedrooms. Featuring remodeled kitchens and bathrooms, 9ft. ceilings, beautiful Fir floors and on-site laundry. Strong rents and solid tenants. A+ location! 

Offered at $1,150,000

Check out the photos below or go to http://www.jakeralston.com/listing/just-listed-125-129-w-pedregosa/ for more details.

125 & 129 W Pedregosa125 & 129 W Pedregosa 125 & 129 W Pedregosa125 & 129 W Pedregosa

125 & 129 W Pedregosa125 & 129 W Pedregosa125 & 129 W Pedregosa 125 & 129 W Pedregosa

Berkshire CEO Named #2 Real Estate Exec

Swanepoel Top 20 Real estate research firm, The Swanepoel T3 Group, released their Swanepoel Power 200 last week, an annual ranking of the 200 most powerful people in real estate. The report focuses on "CEOs and other C-level executives that hold a senior position with a national franchise, referral network, or other collective group." Ron Peltier, Chairman and CEO of HomeServices of America, Inc., made it to the top of the rankings this year, coming in as number two of Swanepoel's Top Corporate Executives in Real Estate.

Peltier was first appointed Chairman in 2008, after 30 years in the real estate industry. Peltier has long been recognized as an innovator by the real estate industry, ranking consistently on Inman's Top 100 list and REALTOR Magazine's Top 25 Most Influential People in Real Estate. Under Peltier's leadership, HomeServices of America has grown steadily each year. According to The Swanepoel T3 Group, HomeServices has 70,000 Agents and generates a whopping 550,000 transactions per year. In 2015 alone, HomeServices added multiple companies, "the largest of which was First Weber in Wisconsin, with...$2.5 billion in sales in 2014."

Peltier's ranking on The Swanepoel Power 200 confirms Berkshire Hathaway is off to a great start in 2016!

See the full list of 200 executives here.

RealtyTrac Reports Decline in California Foreclosures

Last week RealtyTrac released its 2015 Year-End US Foreclosure Market Report, which shows annual foreclosure filings (default notices, scheduled auctions, and bank repossessions). According to the data, foreclosures are down 3 percent from 2014 and at a nine-year-low on a national level, and California's doing even better. In 2015, California saw 92,671 homes get foreclosed upon, or 0.68 percent. That adds up to a 14.66 percent decrease from 2014, and an incredible 83.05 percent decrease from the 2010 peak. RealtyTrac Vice President Daren Blomquist said that 2015 "saw a return to normal, healthy foreclosure activity in many markets."

Nationally, foreclosures were down 3 percent from 2014 and 62 percent from 2010. The report also found that during 2015, homes were in the foreclosure process for a shorter period of time.

Check out the graphic below to see the counties in California that had the highest and lowest percentage of foreclosures in 2015.

Ralston & Hitchcock 2016 Property Updates!

Charming Family Home w/ 1bd Guest House!

4bd/4ba country home with in-laws apartment on a gated & fenced .46 acre

236 Toro Canyon

236 Toro Canyon Road | Carpinteria, CA

Offered at $2,195,000

MLS# 15-1375


Build Your Dream Home in Hope Ranch!

2.35 acre ocean-view parcel in exclusive Hope Ranch neighborhood

Via Esperanza Parcel

Via Esperanza | Hope Ranch, Santa Barbara

Offered at $2,000,000

MLS# 15-3777


Award-Winning Luxury Condo in the Heart of Downtown!

1bd/2ba + loft 1 mile from the beach & walking distance to local restaurants, shops & nightlife

121 W De La Guerra #7

121 W. De La Guerra #7 | Santa Barbara, CA

Offered at $1,450,000

MLS# 15-905


Available - Not in MLS!

3bd/3ba beachfront condo with panoramic ocean views, 2 blocks to downtown Ventura

Living Room 1

Address & Price Available Upon Request

Ventura, CA


Available - Not in MLS!

Beach bungalow with separate 1bd/1ba apartment, 2 blocks to the beach

Living Room

Address Available Upon Request

Carpinteria, CA

Offered at $3,000,000


Exclusive - Oceanfront Land on Oregon Coast!

4.52 acre building site along the Pacific Coast in scenic Oregon

Aerial 1

Florence, OR

Offered at $1,990,000


Exclusive - Riverfront Oregon Vineyard & Event Center!

27+ acre property features a 19 acre vineyard, large event center, & tasting room

Oregon Winery

Myrtle Creek, OR

Offered at $1,900,000

Just Sold! 284 Coronado Drive, Goleta

284 Coronado Drive
What a great year of sales! We are pleased to announce our final sale of 2015, which closed on December 31st! This charming Goleta home features 4 bedrooms, 2 bathrooms, vaulted ceilings, fireplace and a sparkling swimming pool. Located close to the beach and UCSB in the desirable Santa Barbara Shores neighborhood. A great buy for the lucky new owners!

Sold for $780,000


How Long Does It Take To Save For A Down Payment

How Long Does It Take To Save A Down Payment? | Keeping Current Matters In a recent study conducted by Builder.com, researchers determined that nationwide it would take“nearly eight years” for a first-time buyer to save enough for a down payment on their dream home.

Depending on where you live, median rents, incomes and home prices all vary. By determining the percentage a renter spends on housing in each state and the amount needed for a 10% down payment, they were able to establish how long (in years) it would take for an average resident to save.

According to the study, residents in South Dakota are able to save for a down payment the quickest in just under 3.5 years. Below is a map created using the data for each state:

Years Needed to Save 10% Down | Keeping Current Matters

What if you only needed to save 3%?

What if you were able to take advantage of one of the Freddie Mac or Fannie Mae 3% down programs? Suddenly saving for a down payment no longer takes 5 or 10 years, but becomes attainable in under two years in many states as shown in the map below.

Years Needed to Save 3% Down | Keeping Current Matters

Bottom Line

Whether you have just started to save for a down payment, or have been for years, you may be closer to your dream home than you think! Meet with a local real estate professional who can help you evaluate your ability to buy today.

Make Anything A #KitchenBacksplash

From traditional tile to trendy glass — and shiny metal to rustic wood — there is seemingly no end of choices for kitchen backsplashes today. “Tile is still the most popular backsplash material, with natural stone a fast-growing second,” says John Morgan, 2013 National President of the National Kitchen and Bath Association. “But with the right installer, you can make just about any material work.”

Kitchen backsplashes no longer simply protect walls from spills and splatters, a wide array of eye-catching materials like glass, wood, metals and stone make the backsplash the focal point of today’s kitchens.

Expected #PriceGrowth Over 12 Months

In the monthly REALTORS® Confidence Index Survey, NAR asks REALTORS® “In the neighborhood or area where you make most of your sales, what are your expectations for residential property prices over the next year?” The map below shows the median expected price change in the next 12 months for each state, reported in the October 2015 REALTORS® Confidence Index Survey Report. REALTOR® respondents from Florida were the most upbeat, with a median expected price growth in the range of five to six percent. In Washington, Nevada, and Colorado, the median expected price growth among respondents was four to five percent.

Nationally, REALTORS® who responded to the October 2015 survey expected prices to increase by 3.2 percent over the next 12 months (3.2 percent in September 2015; 3.0 percent in October 2014). REALTORS® expect the recent strong price growth to moderate as rising prices have made homes “unaffordable” for many, with home prices almost at par with their levels prior to the housing downturn.

price change

Intero Founder Gino Blefari to take charge of Warren Buffett's real estate franchise business

Gino Blefari Earl Lee, the veteran Prudential Real Estate executive who helped launch Warren Buffett’s new real estate franchise brand, Berkshire Hathaway Home Services, will step down as CEO of parent company HSF Affiliates Inc. on Jan. 1 and hand over the reins to Gino Blefari, the founder of Intero Real Estate Services.

Cupertino, Calif.-based Intero Real Estate Services was acquired last month by Buffett’s giant brokerage firm, HomeServices of America Inc., giving the company a foothold in Silicon Valley.

Lee, 69, served as an executive with Prudential Real Estate for 14 years before becoming the first CEO of HSF Affiliates, a joint venture between Berkshire Hathaway Inc. affiliate HomeServices and Brookfield Asset Management. Before joining Prudential Real Estate, he served as an executive for 20 years at Honolulu-based brokerage Prudential Locations LLC.

HSF Affiliates was established after HomeServices of America took a majority interest in the Prudential Real Estate and Real Living brands from Brookfield in October 2012. Nearly 500 brokerages representing 45,000 agents in 1,600 offices across the U.S. are affiliated with the company’s franchise brands, which include Berkshire Hathaway HomeServices.

Blefari, who founded the Silicon Valley-based Intero Real Estate in 2002 after serving for five years as an executive with real estate giant Realogy, will serve as a senior vice president of HSF Affiliates until he takes over as CEO on Jan. 1.

“Earl has been instrumental in developing and executing the initial business growth strategies of HSF,” said Ron Peltier, chairman and CEO of HomeServices, in a statement. “Gino is renowned for his vision, leadership skills and real estate experience, and will be a tremendous addition to the superb senior leadership team already in place at HSF.”

“Up until two days ago I did what (brokers in the HSF Affiliate network) are doing,” Blefari told Inman News. With his firsthand knowledge gleaned from his recent experience growing a profitable, large brokerage from the ground up, Blefari says he’ll be a good resource for brokers.

Blefari said a leadership role at HSF Affiliates is “the perfect next step for me.”

HomeServices of America said Intero Real Estate co-founder Tom Tognoli has been named president and CEO of the company, and John Thompson will become chief operating officer.

The last 18 months have been a whirlwind for Lee and HSF Affiliates,  with Lee overseeing the launch of Buffett’s new real estate franchise brand, Berkshire Hathaway HomeServices.

Berkshire Hathaway HomeServices was created to take the place of the Prudential Real Estate brand, which is slated to disappear when the last franchise rights to the name expire in the 2020s.

Since welcoming its first brokerage on Sept. 23, BHHS’s network has grown to more than 70 firms.

Lee, a perennial member of Inman News’ 100 Most Influential Real Estate Leaders, will continue in a senior advisory role at HSF Affiliates through 2015.

Stephen Phillips, chief operating officer of HSF Affiliates and president of Berkshire Hathaway HomeServices, and Bob McAdams, president of Real Living Real Estate, will remain in their current roles.

By Paul Hagey, Inman.com