#HomeStaging: Pro Tips for Appealing to the Senses

Staging a home for sale is all about inspiring your buyer, and their senses are the avenue by which you connect with them. French novelist Honoré de Balzac once wrote “love is the poetry of the senses,” and specifically touching on each sense when staging a home creates atmosphere that inspires just that kind of poetic love. No matter the size or style of the home, there are a whole range of small things you can do to make it more appealing to aspiring homeowners (and help you lock in a sale!) Here’s how to get started:

Sight is the sense most agents associate with staging. The placement of furniture, decor, plants and everything else is truly central to staging. What can get overlooked in the great production of staging is the most fundamental element to catching someone’s eye – light. Especially for homes whose layout prevents a lot of natural light from getting in, you will want to ensure that you have bright and vibrant light throughout the home you aim to sell. Dark homes can not only feel dreary, but they can also make it more difficult to show off some of the qualities that will help you sell the home from the flooring to any moulding touches and more. Light is also very important for getting good quality photographs, which in the era of online advertising is key to putting your best foot forward to sell homes. There’s a major difference in perception between houses with dark, grainy photographs and ones that look professionally shot when interpreting them in the digital space.

Smell is among the strongest and most personally connective senses we possess as humans. We associate different aromas with experience and memory to a degree where certain smells can make us comfortable and nostalgic or quite the opposite. People are consciously aware of smells that they like and dislike, and some argue that using fragrances or food smells to change buyer perspective is a big no-no. However, if you are choose natural, neutral aromas like lavender, sage, pine or other light woody fragrances, you can create a space that feels like home. Be aware of using fragrances that may cause people who are sensitive to aromas to be uncomfortable, and be smart about using things like incense and spray aerosols that can trigger asthma or allergies.

Taste is important because, frankly, everyone loves snacks. This is a simple fact of life. Food makes people feel more comfortable and welcome in a home, and can add a feeling of sophistication to your showing. While you can’t guarantee everyone will be interested in your hors d’oeuvres, a lot of people will appreciate some fresh fruit, mild cheeses, or even a glass or two of wine as they settle into what may be their new home. Avoid anything that is overly fragrant, like strong cheeses and cooked meats, but don’t be afraid to let the personality of the home inform the snack choice you make. For homes that are more down home and country cottage influenced, regional favorites can’t be beat, whereas if you’re catering to a higher society crowd your snacks should follow suit.

Hearing. Much like smell, music is deeply evocative for memory and affects the mood and comfort level of the listener. Playing music through a home you aim to sell does wonders for filling in the space, making it more comfortable for everyone walking through and giving a sense of personality to your staging. I would recommend something instrumental, preferably classical or piano to enhance without distracting from the surroundings. If you want to get more technical, music that is primarily structured around major chord progressions will energize listeners, whereas minor chords sound darker and can create a sense of melancholy (for an example, look what happens when you shift REM from minor to major. How happy it feels!). It’s also important to ensure your music isn’t too loud, as it can take away from your staging and make it more difficult for your buyers to converse about the home with one another and with you.

Touch. Chances are prospective buyers aren’t going to go around touching the walls and tiles to gauge their tactile appeal, but there is a strong likelihood they will have a seat at some point along the way (or be drawn towards touching a sofa, linens or the curtains). Touch is one of our key exploratory senses, used to judge a wide range of things from the temperature of an item to its softness or quality. Staging a home with comfortable, quality goods is one part of staging with touch. Another key element of touch: temperature. A home that is too hot or too cold will make buyers uncomfortable and distract them from the features you’re looking to showcase. An updated thermostat is not only a great selling point for the home, but helps you accurately and consistently set the temp for showings.

Join us for Santa Day at BHHS!

Join us for Santa Day this Saturday, December 5th! Visit our Santa Barbara office at 3868 State Street between 9am and 3pm for free professional photos with Santa and holiday cheer. Professional photography by Valeria Villa. Please RSVP to 805.687.2666.

We hope to see you and your families there!

#HomebuyingTrend Purchasing Larger Homes

Home buyer demographics change slightly from year to year due to macroeconomic forces from the health of the economy to inflation to the global trade on oil prices. The National Association of REALTORS® recently released its 2015 Profile of Home Buyers and Sellers report and there are some interesting new trends emerging this year. One of the most fascinating is that in almost every region of the United States, we saw buyers trading up and buying bigger homes than last year. According to the new report, 42 percent of all buyers traded up in the size of their home, up from 40 percent in 2014. In the 2014 report, buyers reported that they were looking for homes similar in size at 31 percent compared to 29 percent in 2015. Regionally, the percentage of buyers looking for larger homes increased across the board.

One reason for this shift in purchasing power is that people finally have more equity from selling their previous homes in order to buy a bigger one. Since the housing downturn in 2010, many homes were worth less than their mortgages. Over the last several years, home prices have been rising. In 2014, 17 percent reported waiting or stalling to sell their home, which dropped to 13 percent in 2015. Sellers also reported that they sold their homes for a median of $40,000 more than they purchased it, up from $30,100 in 2014. The most common reason for selling a home in 2015 was that the home was too small at 16 percent.

The typical seller in 2015 was 54 years old (same as last year) and the median household income was $104,000, up from $96,700 in 2014. Buyers aged 35 to 44 years, or Generation X, was the second largest age group to purchase homes last year at 20 percent, behind Millennials 34 years or young where 28 percent purchased homes. We can speculate that Generation X-ers probably had a child in the last few years and wanted a bigger home to expand their family. Finally, we see the trend where repeat buyers have been able to sell their homes at a higher price in order to trade up and purchase larger homes.

Falling For Your #DreamHome

Some Highlights:

• 24% of all recent home buyers were single at the time of purchase
• 47% of single men cite the desire to own a home of their own as the primary reason to buy
• 18% of first-time buyers were single women

10 #BohoChic #InteriorDecorating Ideas

Colorful, luxurious and versatile, Boho chic style is perfect for spacious home interiors and small rooms. Boho chic ideas can help add luxury to small rooms, and create inviting and cozy home interiors in spacious living spaces. Here are some inspiring Boho chic ideas for modern interiors decorating and interior redesign in small spaces.

The Importance of #HomeEquity To Your Family

There has been much written about how dramatically home values have increased over the last several years. With the increase in values, comes an increase in the equity each home owning family now has. The Joint Center of Housing Studies at Harvard University recently reported that, after taking inflation into account, aggregate home equity has increased 60% since 2010. Home equity is the major component of most family’s overall wealth.

Why is this so important?

Throughout history, families have tapped into their homes for many important reasons. Perhaps it was to get seed capital to start a new business; perhaps to help finance their children’s college education; perhaps to get needed medical attention not covered by insurance.

Up to ten years ago, families were able to use the equity in their homes to better the living situation for themselves and their family. More small businesses were created. College students weren’t forced to take on massive student debt. People could get needed medical care.

This hasn’t been the case over the last ten years as families found themselves in a position of having zero equity or, even worse, negative equity post the housing collapse. However, that is about to change.

Using your home as an ATM is not a good idea.

We realize that there are inherent risks to tapping into the equity in your home especially if you do it for the wrong reasons. Back in 2005-2007, homeowners were using their homes as their own personal ATM machine to buy depreciating assets like cars, boats and jet skis. This reckless behavior should never be repeated.

However, using your equity (aka family wealth) to invest in yourself, your children or other family members that could use help still makes sense. And the good news is that more and more families can do this as home values continue to increase.

Bottom Line

Home equity gives families an additional financial option when money is needed. The proper use of this family wealth can be used to grow generational wealth.

As Julián Castro, U.S. Secretary of HUD, recently explained:

“Generation after generation, the primary vehicle to create wealth in our country has been through homeownership. In the U.S., homeownership has provided an opportunity for one generation to hand over to the next that opportunity and that wealth.”

#Homeownership #BuildWealth and Stability

The most recent Housing Pulse Survey released by the National Association of Realtors revealed that the two major reasons Americans prefer owning their own home instead of renting are:

1. They want the opportunity to build equity.
2. They want a stable and safe environment.

Building Equity

In a recent article, John Taylor, CEO of the National Community Reinvestment Coalition, explained that those who lack the opportunity to become homeowners have a weakened ability to reinvest their wealth:

“We traditionally have been huge supporters of homeownership. We see it as a way to provide stability for households but also as an asset-building strategy. If you continue to be a renter, locked out of the homeownership arena, increasingly those things are further and further out of reach. They’re joined at the hip. They perpetuate each other.”

Family Stability

Does owning your home really create a more stable environment for your family?

A survey of property managers conducted by rent.com last month disclosed two reasons tenants should feel less stable with their housing situation:

• 68% of property managers predict that rental rates will continue to rise in the next year by an average of 8%.
• 53% of property managers said that they were more likely to bring in a new tenant at a higher rate than negotiate and renew a lease with a current tenant they already know.

We can see from these survey results that renting will provide anything but a stable environment in the near future.

Bottom Line

Homeowners enjoy a more stable environment and at the same time are given the opportunity to build their family’s net worth.

5 Ways To #ConvertYourBathroom Into A #SpaOasis

Imagine coming home from a hard day at work, stepping into the bathroom, and feeling all of your worries fade away as you soak in the tub or stand under a warm stream from a waterfall showerhead. The right décor and design can make taking a bath or getting ready for your day in your bathroom feel like stepping into your very own, private day spa. Sounds pretty good, right?

Here are a few wonderful tricks for giving yourself a mini-vacation every time you step into your bathroom.

1. Choose a relaxing shade of paint. 

Think about the shades of paint you see when you go to a day spa. They’re almost always neutral, unsaturated colors that help you feel relaxed. I prefer grays and rich browns for bathrooms, but a cool, cucumber green is also a nice choice. Whatever shade you choose, go with a washed-out, subtle version instead of a really bright and stimulating tone.

2. Decorate with scents. 

Next, scent is a huge part of the relaxing experience when you go to the spa. A candle, some dried lavender in a sachet, or a few drops of your favorite essential oil mixed with Epsom salts in a warm bath can transport you to a completely different place in your mind every time you set foot in your bathroom.

3. Have soft lighting.

If you’re remodeling your bathroom, get rid of any harsh fluorescent lights and replace them with warmer, softer lights. You’ll still want to get enough light to do makeup and check your outfit when you get ready to go in the morning, so install brighter lights over the mirror. But make sure that they operate on a separate switch from your other lights so that you can maintain a soothing atmosphere when you shower or soak in the tub.

If you’re not remodeling or changing out light fixtures, you can get a similar effect by placing a few candles around your bathroom to give it a warm and calming atmosphere with all of the lights turned off. You can also experiment with different shades for your light fixtures to help cut the harshness of the light.

4. Upgrade your fixtures.

If your fixtures are a little bit out-of-date, you have a choice. You can upgrade them, which can mean going with a better showerhead (which I definitely recommend). Or, if you’re happy with how your fixtures work but they don’t quite look right, you can improve their looks with a little bit of spray paint. Choose a complementary textured paint to give your bathroom fixtures a whole new look and feel.

5. Coordinate your linens and toiletries.

If you really want to give yourself a home-spa experience, you’ll want to wrap yourself in luxury whenever you step out of the tub, and you’ll want to have a coherent and cohesive look to the room, too. Go ahead and invest in towels, washcloths, and a bath mat that are soft and fluffy and that match the color you’ve chosen for your walls. Upgrade your shower curtain to complement these and add a few matching or complementary toiletries.

You’ll have a room that looks, feels, and smells absolutely amazing every time you enter it.

Priced to Sell Fast! 284 Coronado Drive, Goleta CA

Just Listed! Check out this large, move-in-ready home in gorgeous Santa Barbara Shores neighborhood of Goleta! 1,848 squarefeet featuring 4bd/2ba +office, sparkling pool, fireplace, vaulted ceilings in master-suite & family room w/tons of natural light. Att. 2-car garage. Very close to the bluffs, beach & Butterfly Preserve. Close to world famous Bacara Resort & Spa, Sandpiper golf course, UCSB, schools and major shopping center. This beautiful home is priced to sell and won't last long!

Offered at $819,000

Open House Saturday from 2-4PM and Sunday 2-5PM!

See more photos at http://www.jakeralston.com/listing/just-listed-284-coronado-drive-goleta-ca/

Facts About #BuyingAHome

Some Highlights:

• 36% of Americans think they need a 20% down payment to buy a home. 44% of Millennials who purchased a home this year have put down less than 10%.
• 71% of loan applications were approved last month
• The average credit score of approved loans was 723 in September (the lowest recorded score since Ellie Mae began tracking in August 2011).

Designer Revamps Historic Santa Barbara Bungalow

Check out the November issue of Architectural Digest for an article on designer Madeline Stuart's impressive remodel of her historic Santa Barbara bungalow!

Santa Barbara's El Caserio, an alluring neighborhood known for its Spanish Colonial Revivals, arose in the 1930s as an artistic community and has been popular with artists ever since. Los Angeles-based interior designer Madeline Stuart first learned about the area when she and her husband thought about purchasing a Santa Barbara getaway. After visiting a beautiful El Caserio bungalow, Stuart immediately made an offer, and ended up with a new project.

Originally looking for a fun side task, Stuart quickly discovered that her new property had more issues than she had initially realized. Facing structural problems and questionable design choices, Casa Caserio underwent expensive renovations, including rerouting the entrance to the bedroom (which had originally meant walking through a bathroom) and designing all-new doors and windows that were still consistent with the authentic 1930s detailing.

Though costly and time-consuming, Stuart's hard work and dedication paid off. Featuring both modern accents and traditional Spanish charm, Stuart has transformed the historic bungalow while staying true to its Spanish Revival roots. Read the full article here and take a look at these stunning before and after photos!

Photos by Richard Powers / Architectural Digest.

Decorating With Nature

As the days become shorter and the light fades, we naturally want to hunker down indoors with cozy throws, hot drinks and good friends. And while shopping for new goodies to reflect the season can be fun, you don’t need to spend big to bring the look and feel of the turning seasons into your home. Here are 16 project ideas (most of them quick and ridiculously easy) that make use of whatever natural elements you have on hand, from found feathers to firewood.